Bathing in Success
By Tim Stobierski
April 2023
How do you judge a company’s success?
Is it the impact it has on the environment? How quickly its products are adopted? Its ability to partner with larger companies or to execute on business strategy?
However you measure success, one thing is clear: Nebia had an extremely successful 2022.
Founded in 2015 by Philip Winter, Carlos Gomez Andonaegui and Gabriel Parisi-Amon, Nebia’s goal has always been to help businesses and consumers use less water. It achieved this by developing a new type of showerhead that increases the surface area of water droplets (through a process known as atomization) while decreasing the amount of water used. The result? Customers realize significant water savings without having to sacrifice the luxurious shower experience they love.
“As of the end of last year, our products have helped to save roughly 1 billion gallons of water that would otherwise have gone down the drain.”
“As of the end of last year, our products have helped to save roughly 1 billion gallons of water that would otherwise have gone down the drain,” says Carlos.
The company’s accomplishments haven’t gone unnoticed. In 2018, Nebia partnered with faucet and fixture company Moen to lead its Series A, and to help with distribution. By the end of 2022, this alliance helped Nebia get its products into more than 1,000 Home Depot stores.
Nebia recently completed a merger with Brondell, a high-end developer of eco-friendly home and bath products co-founded in 2003 by Mark Cuban and David Samuel. According to Carlos, the pairing is a natural fit. “Brondell is a company that has the same mission as Nebia — to develop products that are better for the world,” he says.
“One of the challenges that we solved with the merger is that we found a company that is profitable, and which has figured out the distribution piece of the puzzle,” Carlos adds. “That gives Nebia the space to focus on developing technologies and products without needing to worry about developing those other things that a company needs, like logistics channels, etc.”
A merger with Brondell enabled Nebia to focus on developing technologies and products, without having to worry about other things that a company needs, like logistics channels.
Nebia is already taking advantage of this new reality. In 2022 alone, it launched two new products: a more affordable showerhead called Quattro, as well as a Nebia-branded bidet. And in the summer of 2023, the company expects to launch the fifth generation of its flagship showerhead.
