Our Story

Breaking barriers and defying expectations.

Consuelo Valverde's life

has been about breaking barriers and defying expectations.

As Founder and Managing Partner of Endurance28 and the first Latina immigrant to found an early-stage VC firm, Consuelo has brought a fresh perspective to venture capital.

The Story Behind Our Name

What’s in a name? Sometimes a lot.

We are more about an approach than a place.

I have been obsessed with Antarctica since my early 20s. For me It’s a place of self-discovery, the greatest raw beauty, that grabs your soul and makes you part of it.

I have been perpetually amazed by the story of the Endurance expedition, where despite overwhelming challenges, not a single life was lost, nor was there any mutiny among the crew.

The Endurance’s team of 28 faced daily adversities that ranged from extreme cold and relentless hunger to the constant threat of crushing ice and harrowing encounters with 11-foot-long sea leopard seals.
Outline of the Endurance ship, representing Shackleton's expedition, adorned with 28 stars to symbolize the voyage.
These hardships were navigated under Shackleton’s extraordinary leadership, which was characterized by his remarkable adaptability, unwavering optimism, and an exceptional ability to inspire and maintain morale among his crew.
It was Shackleton’s inclusive approach to leadership and his emphasis on the collective strength and diverse skills of his team that enabled them to survive.