Iceberg in Antartica in B&W. Click to read the article 'What a 20th-Century Explorer Can Teach 21st-Century Entrepreneurs,' by Rob Wirszycz

What a 20th-Century Explorer Can Teach 21st-Century Entrepreneurs

By Rob Wirszycz
May 2024

Early in the 20th century, explorers navigated uncharted territories in pursuit of their goals, while woefully lacking the resources needed for the journeys ahead. In that respect, they’re not unlike today’s technology entrepreneurs, who often push the boundaries of science, embarking on ventures where the outcome is uncertain and the resources needed to succeed are limited.

While the parallels are not precise, both demand leadership and decision-making under extreme and adverse conditions. For an outstanding example of the fortitude needed to overcome such adversity, you need look no further than Sir Ernest Shackleton.
The leadership demonstrated by the Irish-British explorer during his legendary Imperial Trans-Antarctic Expedition of 1914–1917, following the loss of his ship, Endurance, offers invaluable lessons in resilience, team management and adaptive supervision. Indeed, some have suggested that his given name, Ernest, was a form of nominative determinism, given his personal persistence. Such drive and leadership qualities not only steered 28 men through one of the most harrowing adventures in human history, but also set a benchmark for crisis leadership and team management that remains relevant today. No wonder SVLC was inspired to choose Endurance28 as its new name.

Shackleton’s goal was ambitious: the first land crossing of the Antarctic continent. However, before even reaching the continent, his ship was trapped and then crushed by pack ice, leaving the crew stranded. It was then that Shackleton’s leadership qualities shone brightest.

In the face of insurmountable odds, he maintained a positive outlook. This attitude was infectious, keeping his crew’s morale high despite the dire circumstances. His famous promise to his men, “Not a life shall be lost,” was a beacon of hope that rallied his crew.
Shackleton’s decision-making was marked by a blend of pragmatism and daring. When it became clear that the Endurance would not survive, he quickly shifted his objective from exploration to survival. His decision to abandon the relative safety of their ice camp to seek help was risky, but necessary, demonstrating his ability to adapt to changing circumstances — a key trait for any leader.

Shackleton understood the importance of keeping his men mentally and physically engaged. He organized games, enforced routines, and ensured equitable distribution of duties and provisions. The explorer was known to give up his own food, his mittens, and even his bed to those who needed them more. This selflessness earned him the respect and loyalty of his team.

Communication was vital in maintaining unity. Shackleton’s open manner fostered a sense of inclusivity and camaraderie. He was approachable, often consulting with his crew and taking their input into consideration. This democratic approach was crucial in maintaining the group’s cohesion and morale.

During the final leg of their expedition, Shackleton joined five men in a small lifeboat and embarked on an 800-mile journey to South Georgia. Their successful voyage through treacherous seas to reach help was a testament to the explorer’s courage and maritime skills. After reaching their destination, Shackleton trekked across the island’s uncharted glaciers to a whaling station, ultimately securing rescue for his entire crew.


Shackleton was a master at managing diverse personalities and skill sets, and fostering a strong sense of camaraderie and collective purpose — something any business leader must excel at, along with the ability to manage risk, make critical decisions under pressure, and maintain integrity, empathy and a clear vision. He rejected personal glory, putting the welfare of his team above his own.

Shackleton’s story is a timeless example of how effective leadership, teamwork and sheer determination can overcome the most extreme challenges. His actions remain a master class in crisis management and team dynamics, and underscore the importance of hope, courage and (above all) endurance of the human spirit in the face of overwhelming odds.

Rob Wirszycz serves on the advisory board of Endurance28, and acts as a chair or advisor for high-growth technology-based businesses, helping them navigate their own path through uncharted territories.